Wavy retro type and designs inspired by vintage signs: Meet graphic designer Louna Humbert

When it comes to visual identity work, the Paris-based designer and art director never fails to bring her playful, hands-on approach to typography to the table.

Date
24 September 2024

Like many freelance designers, Louna Humbert never has two days the same. “I am constantly juggling between all kinds of projects,” she says. “I have done design work for music events for food brands, cultural organisations and fashion brands, all in Paris.” The designer’s universe, in all its variety from client to client, is a perfect match for her personal life and covers “everything I am interested in” she says, “I never get bored!”

At the heart of Louna’s technicolour design work, is a love for, and focus on typography. A discipline that she was most immersed in at design school, this is where the designer is able to find the most technical challenges in her work and has landed on a central point to pivot from in her practice. Structuring her designs around her funky letterforms, Louna does all of the illustration work for her projects, matching her playful approach to type with curvy lines and magnificent colour palettes. The designer is working across formats from posters to publications to logo and web design, and likes to take her inspiration from all things analogue — namely old prints and ephemera and a lot of “vintage signs I find in the street”.

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Louna Humbert: Boissons d'avril poster (Copyright © Louna Humbert, 2024)

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Louna Humbert: Floréal Belleville Identity (Copyright © Louna Humbert, 2024)

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Louna Humbert: Batch wine (Copyright © Louna Humbert, 2024)

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Louna Humbert: Mardi Butter Buro poster (Copyright © Louna Humbert, 2024)

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Louna Humbert: Mardi Sunday Ramen poster (Copyright © Louna Humbert, 2024)

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Louna Humbert: Mardi & Buttes Snack Bar poster (Copyright © Louna Humbert, 2024)

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Louna Humbert: Connect'Her 3years poster (Copyright © Louna Humbert, 2024)

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Louna Humbert: Fréquence & Buttes Snack Bar poster (Copyright © Louna Humbert, 2024)

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Louna Humbert: CTW podcast identity (Copyright © Louna Humbert, 2023)

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Louna Humbert: The Pill Agency identity (Copyright © Louna Humbert, 2024)

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Louna Humbert: Lacoste Ibiza Badges (Copyright © Louna Humbert, 2023)

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Louna Humbert: Persona (Copyright © Louna Humbert, 2023)

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About the Author

Ellis Tree

Ellis Tree (she/her) joined It’s Nice That as a junior writer in April 2024 after graduating from Kingston School of Art with a degree in Graphic Design. Across her research, writing and visual work she has a particular interest in printmaking, self-publishing and expanded approaches to photography.

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