Identity

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“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

After Hours’ new identity is expressive, layered, and always on the move

Hondo is a joyful convergence of minds, material and meaning

For a rural arts festival, Untitled Macao takes the pastoral from pastel to kaleidoscopic

Graffiti and skate culture steers graphic designer and illustrator Antoine Laurent

Big Cartel’s big rebrand by How&How throws caution to the wind

Playing, dreaming and harnessing the power of DIY publishing: Zoe Thompson on the world of Sweet Thang Zine

Frontify Future’s bespoke typeface champions the kinetic future of branding

Saint Urbain’s brand for hotel Now Now has “soul and story” behind it

Bond’s typeface for the Finnish football league is based on the shape and movement of fan scarfs

Leslie David Studio’s identity for a fine jewellery brand plays with the idea of duality

Tjaša Cizej’s experimental work blurs the boundaries between the readable and unreadable

“Our magic is that it’s just us two”: Cul De Sac studio cuts the fluff and keeps it simple

Siyu Shen couldn’t find soy milk that looked right, so she made Dou

Matt Willey’s Helions brand has a tender intensity in favour of tone rather than concept

Gummy Industries’ open-source brand for Brescia hands the citizens their city

Can Can Press is the Risograph studio reshaping the print and zine scene in Mexico City

Studio Dumbar/DEPT® and Jacob Wise’s brand for Feyenoord matches the team’s energy and prowess

Koto’s brand for Uniqode stitches together the physical and digital

Astrae’s nostalgic campaign for Nike steers clear of sleek sports advertising