Lucia Klander uses expressive type and intricate grids to spark conversation

Growing up in London, Lucia Klander was always aware of how design can impact perceptions around identity, gender, and culture. While studying at Central Saint Martins, the 2023 graduate became passionate about creating work that “nurtures connections within female-centred communities” with a focus on wellbeing, activism, and community.

Lucia’s passion project, Red Talk, for example, is a conversational card game that aims to nurture healthier conversations about periods. With an inviting and lighthearted design, it asks a series of questions that encourages open and honest dialogues about menstruation. She aims to build empathy through these designs, “to challenge and dismantle harmful stereotypes”, she says.

Lucia’s approach often employs expressive typography, diagrammatic mapping, and explorative grid systems to articulate her ideas. Now a junior designer at the creative agency Rodeo, she works on projects across fashion, art and music, continuing to explore how meaningful visuals can effectively communicate the values that she aligns with.