There’s nothing I like more than a completely inexplicable music video, and this is from the top drawer. Even though I’ve sat through it four or five times now, I’ve still no idea why all of these snippets of moving image have been spliced together, I still also have no idea who is behind the madness, but you know what, I don’t think I care.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.