Odds Studio is built on chance encounters, a love of food and a keen eye for art direction

Back in 2017, founders of Odds Studio Djelissa Latini and Amélie Warnault, shared an Uber pool going in the same direction on Sunset Boulevard in LA. An unlikely way to meet your eventual studio co-founder, the two designers hit it off immediately, and they later reconnected when Djelissa moved to Paris. After five years of separately freelancing and working in agencies in the city, the two embarked on a new mission and started their own creative studio: Odds. “Funnily enough, Amélie had interned at one of the studios I was at a few years before I ended up working there, so our paths had crossed multiple times before we actually met in that cab – hence our name”, says Djelissa, “what are the odds?”.

The creative duo now work alongside one another in their “cosy, sunlit office space” in Paris, creating thoughtful visual solutions in branding, packaging, art direction, web design and photography. They have a particular appreciation for the projects that allow for a bit more “tinkering” and a sideways approach — “where there is room to play and experiment, creating bespoke moments”, says Amélie, often working with analogue techniques to create distinctly individual brands.

Both foodies with a “passion for the hospitality industry and eating in general”, Amélie and Djelissa often find themselves working on identity systems for restaurants, bakeries and independent food brands. These kinds of collaborations play into the pairs passion for collecting packaging and retro print memorabilia. Djelissa says: “We both have a fondness for browsing printed ephemera from the past” — an influence that is evident in the wonderful vintage feel of Odds portfolio. Food related projects are also a continuation of the childhood joys of “designing food menus at home for my mum and creating labels for my nonna’s homemade jam”, she says. This love of print ephemera combined with Amélie’s keen eye for art direction lends itself to some very appetising brand identities.