Qingyu Wu’s nostalgic design is inspired by objects of the past, from mid-century chairs to hi-fi systems

When we last caught up with Qingyu Wu in 2018 – to discuss the bilingual cover she designed for musician Chui Wan – the Chinese graphic artist was fresh out of university and living in New York. Six years on, Qingyu is now living in Shanghai, where she works on a range of branding, visual identity, and packaging design projects while maintaining her deep connection to music.

“Music is a lifelong passion of mine,” she says. “I love exploring genres, collecting records, and analysing the political, visual, and underground cultural narratives conveyed through music videos.” Her designs often serve small labels and independent musicians, particularly in experimental, noise, electronic, and psychedelic genres.

Experimental typography, layered textures, and vibrant pops of colour define Qingyu’s work, with inspirations coming from everyday life and historical objects – “common household items, nature, or mid-century chairs and hi-fi systems,” she notes. Poetry, sci-fi, and the works of J.G. Ballard also ground her approach, offering a meaningful alternative to endlessly scouring online archives. This is apparent in her style, which feels concurrently nostalgic and contemporary. For Qingyu, the process is as much about discipline as discovery: “My creative philosophy is to maintain a unique personal style,” she reflects. “I believe in taking my time with each project, focusing on quality rather than rushing or chasing fleeting trends.”