Donald Glover brings Moncler into a dreamlike new world with Gilga Farm

Meanwhile, Monduck provides a fitting anchor. First introduced in 1980 through Moncler’s comic strip-style washing care instruction labels, the character evolved and soon became a brand mascot, featured in every jacket and a pillar in the brand’s history of illustration. That legacy is given new life here, not just in the campaign film, but across the clothing itself. Monduck crops up again on patches, graphics, and garment tags. It’s a small but considered thread, echoing Donald and Moncler’s shared belief that care and storytelling can live inside everyday details, even in what you wear.

This foundation in illustration has woven its way through the brand for almost 50 years that followed, representing creative expression and graphic language from product to marketing campaigns to window and event installations. In this case, Donald Glover had a memory of his first Moncler Jacket, remembering the cartoon graphics, and decided to create “farming” iterations of the Monduck for the collection, and suggested making an animated cartoon to introduce the elevated outdoor wear collection.

As such, the film stays true to the attitude of the 1985 graphic design language, with a contemporary feel. The scenery also binds all the elements of the campaign and collection together, connecting the two worlds of Gilga Farm in Ojai and Moncler’s DNA in the mountains, through colour and form – for example the oranges, which are farmed at Gilga Farm, and can be seen in brand design for Gilga Farm and Gilga Radio.

The garments reflect this approach. Across the stills and campaign video, they appear textured and tactile: cloudlike jackets, sleeping-bag coats, and citrus-tinged colourways washed in Californian light. The palette stretches from sun-faded oranges and pinks to ripstop whites and clear-sky blues. The orange, a recurring motif of Donald’s Gilga Farm, appears throughout. It shows up in logo form, in design detailing, and even in fibres woven into the fabric itself.

So too, the silhouettes are designed with ease in mind. Boxy vests and oversized outerwear recall Moncler’s mountain DNA, now filtered through a sun-drenched Southern Californian lens. Practical elements (such as a gardener’s hat or trail sandals) ground the collection in utility, while soft cotton workwear and technical linen bring texture. There’s a standout burnt orange suede jacket, and a hero item: a duvet-style outer layer that transforms into a sleeping bag, nodding both to Moncler’s origins and the campaign’s quiet emphasis on rest.

In turn, the collection hums with Donald’s signature mix of sincerity and subversion. There’s a sense of humour to it all, but it never tips into gimmick. From the surreal cartoon orchard to the reworked care labels, the collection is laced with surprise and softness. The campaign’s guiding idea – Goodnight Gilga, Morning Moncler – sets the tone. It’s about transition and transformation, sleep and waking, work and dreaming.

Moncler’s creative team describe it as a reinterpretion of Moncler’s elevated mountain codes for high summer in Southern California, fusing function, purpose, and elegant design in a self-assured assemblage of luxuriously laidback pieces infused with graphic personality.

What stands out is the collaboration’s creative coherence. Just as Donald blends satire and sensitivity across his work in music, film and television, here he threads playfulness into craft. There is a clear design rigour behind the garments, but also a willingness to let things be light. Monduck might be silly, but he’s not superficial. He’s just resting.