Rebrand

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Studio Select’s brand identity for perfumery Serviette is steeped in sophistication

Collins rebrand for Muse Group channels the invisible phenomena of experiencing music

Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun

Inclusive Sans expands upon Penguin’s history with playfulness and curiosity

Studio Moross’ Glitterbox brand refresh is a maximalist ode to queer nightlife

Map Project Office’s rebrand brings human clarity to the world of industrial design

After Hours’ new identity is expressive, layered, and always on the move

Fifty shades of typeface, a London dominatrix gets her own brand identity

Hondo is a joyful convergence of minds, material and meaning

ESH’s enigmatic rebrand for an orchestra invites you to a secret society of music

Graffiti and skate culture steers graphic designer and illustrator Antoine Laurent

Big Cartel’s big rebrand by How&How throws caution to the wind

Frontify Future’s bespoke typeface champions the kinetic future of branding

POV: Are social media pile-ons stifling the creative industry?

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“Our magic is that it’s just us two”: Cul De Sac studio cuts the fluff and keeps it simple

Gummy Industries’ open-source brand for Brescia hands the citizens their city

Studio Dumbar/DEPT® and Jacob Wise’s brand for Feyenoord matches the team’s energy and prowess

Koto’s brand for Uniqode stitches together the physical and digital

The kids are alright: Wonderhood’s brand for Soho’s last primary school is a lesson in academic aesthetics

SuprOrdinary gives a small sandwich shop a big rebrand