Eckhaus Latta SS17 campaign features real couples having sex shot by Heji Shin (NSFW)

New York-based fashion label Eckhaus Latta has launched its SS17 campaign that features photographs of real couples having sex while wearing its latest designs. The campaign was shot by Heji Shin who, in 2011, gained recognition for photographing a German sex education book for teenagers. The casting, by Sam Muglia, sees real-life couples from a wide range of ethnicities and sexual orientations modelling for the series. The art direction by Eric Wren Office, design director of Art Forum , sees the most explicit parts of the images pixelated and the models bathed in natural light.

Eckhaus Latta was founded by Mike Eckhaus and Zoe Latta in 2011 after the duo met, and graduated from Rhode Island School of design. The pair have worked for the likes of Marc Jacobs and have collaborated with director Alexa Karolinski and Dora Budor for her piece at the 55th Venice Biennale. The SS17 campaign continues a theme of provocation from the label, in previous campaigns, such as Roach, which was a lo-fi collage of nature, its designs and male models covering their bodies with smoked salmon.

You can see the whole campaign on the Eckhaus Latta website.