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Shades of Intelligence

Shades of Intelligence is a new series developed by It’s Nice That’s Insights department investigating artificial intelligence and the creative industry.

Started in September 2023 with an AI-focussed audience survey, the subsequent series shares the thoughts and opinions of our respondents considering creativity in the digital landscape. To offer further context into how AI tools are being implemented, the series looks at the lifecycle of a creative project, providing use cases and interviews by individuals currently using this technology.

To uncover visual trends and insights from within the global creative community through our Insights department, get in touch here. The identity for this series is created by designer Suzy Chan.

All 4 articles

Will AI mean that creative directors get stuck in an “echo chamber” of design?

15 November 2023

Art direction vs artificial intelligence: A helpful tool or an added hassle?

15 November 2023

Shades of Intelligence: 83% of creatives are already using machine learning tools – is now the time to get on side with AI?

15 November 2023

Can AI help you win your next brief?

15 November 2023

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