Raf Simons has revealed the new logo for American fashion brand Calvin Klein on Instagram. The logo is an artful redesign by Raf Simons in collaboration with Peter Saville, and is one of Raf’s first outputs as creative director.
The logo is a subtle redesign, capitalising the lettering, using a new typeface and closer spacing. The fashion label described the new logo as, “A return to the spirit of the original. An acknowledgement of the founder and foundations of the fashion house.”
It was announced in August last year that Raf was to become the new creative director of Calvin Klein, following his role as creative director of womenswear at Dior. His first collection will debut in Fall 2017 shows.
Previous Calvin Klein logo
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Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.